They tried once, posted for a week, saw nothing happen, and filed it under "doesn't work."
Founder-led marketing
for technical founders.
You ship every day. But the algorithm doesn't reward shipping — it rewards showing up consistently in the conversations your buyers are already having. I roast technical founders' Twitter profiles and hand you the fix: a $249.99 teardown delivered in 48 hours.
/ THE NUMBERS
8+ years turning hard-to-explain things into stories people repeat.
Earned media reach
Ad-value equivalent
2025 media placements
Newsletter subs
X followers grown
Day-one signups
/ HACKATHON RECORD
- 1STETHDenver (solo)
- 1STETHDenver's Claws Out
- 1STETHDenver's Claws Out Audience Award
- 2NDMonad Blitz at Founders Inc (solo)
- FINALISTYC x402 Agentic Payments Hackathon
/ SELECTED CLIENTS




/ CLIENTS FEATURED IN





This is where most technical founders are with X:
Their last 20 posts got 11 likes (combined) and they concluded the algorithm hates them, not that the posts were bad.
The problem isn't the algorithm. It's the profile. That's fixable.
Your X profile
is invisible.
And it's not because you aren't smart — it's because your bio reads like a LinkedIn headline, your pinned tweet buries the point, and you post like you're afraid of being wrong. Send me your @handle. Within 48 hours you get a brutally honest, line-by-line teardown of your profile and content — bio, pinned tweet, what you should actually be posting about — plus 10 ready-to-post tweets written in your voice, not a growth-hacker's.
- Bio teardown + rewrite
- Pinned tweet teardown
- Content pillar analysis — what you should actually post about
- Voice + tone notes — sound like a builder, not a marketing intern
- Profile visuals quick hits — avatar + banner
- 3 ready-to-post tweet drafts written in your voice
- Written report, delivered in 48 hours
$249.99, one time. A written report in your inbox within 48 hours.
You send your @handle
I tear it apart in 48 hours
You start posting
Loved the roast?
Let me run it.
Once the roast lands, here's what founder-led X looks like when someone else does the reps.
Clear scope. No guesswork.
The Profile Foundation
For founders ready to stop winging it on X
Get your profile, voice, and content engine set up right — so posting stops feeling like a guess.
- ✓Profile + bio rewrite
- ✓Voice + tone guidelines
- ✓Content pillars + posting cadence
- ✓1 absolute banger post per week
$2,500/month
or $25,000/year · 2 months free
The Ghostwriting Engine
For founders who want to show up daily without writing it
Full ghostwriting in your voice — I run the daily posting so you stay visible while you build.
- ✓Daily posts written in your voice
- ✓Threads + long-form
- ✓Reply + engagement strategy
$5,000/month
or $50,000/year · 2 months free
Fractional Head of X
For founders who want to own their category on X
Ghostwriting plus full strategy ownership — I run your X presence end to end.
- ✓Everything in ghostwriting
- ✓Full X strategy ownership
- ✓Weekly strategy + metrics review
$8,000/month
or $80,000/year · 2 months free
/ A NOTE FROM DREW
Simple is the
hard part.
Anyone can add complexity; the real work is cutting through it until only what matters is left. Bring me the knot and we'll find the thread.
More about me →You're already building something worth talking about.