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Make the complex
simple.
I help technical teams turn hard-to-explain products into a clear story customers, investors, and media actually get.
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DREW IS TYPING...
> make the complex simple_
COMPLEX MADE SIMPLECLEAR OVER CLEVERPLAIN LANGUAGENO CORPORATE JARGONCOMPLEX MADE SIMPLE
/ THE RECEIPTS
The
receipts.
Complicated products, explained clearly — and the coverage that followed once the story made sense.
/ SELECTED CLIENTS
/ CLIENTS FEATURED IN
/ THE SHORT VERSION
Less “sounds smart.”
More makes sense.
I take the tangled, technical version of what you do and boil it down to something a smart outsider understands in one read.
No jargon. No buzzword soup. Just the clearest true version of your story.
/ WHAT I DO
Untangle the story
Distill a complex, technical product into one clear message customers and investors repeat back to you.
See the work →Explain it everywhere
Turn that clarity into content, launches, and coverage that make a hard idea easy to grasp and share.
Read the writing →Founder clarity
Get an honest read that cuts through the noise when everything feels important and complicated at once.
Book a call →/ THE MENU
Choose your
adventure.
Clear scope. No guesswork.
Tell me what you need, I'll tell you what it takes.
The Narrative Foundation
For teams whose product is harder to explain than it should be
Turn technical complexity into a clear, defensible company story that customers, investors, and media can repeat.
- ✓Leadership interviews + audit
- ✓Positioning + message house
- ✓90-day visibility roadmap
$2,500/month
or $25,000/year · 2 months free
MOST POPULAR
The Market Moment
For launches, announcements, raises, and category moves
Make an important moment land as a meaningful story — not another announcement lost in the feed.
- ✓Launch narrative + why now
- ✓Founder talking points + Q&A
- ✓Media, social, and stakeholder plan
$5,000/month
or $50,000/year · 2 months free
Fractional Head of Narrative
For companies ready for senior communications leadership
An ongoing strategic partner keeping product, marketing, partnerships, and executive visibility coherent.
- ✓Weekly leadership strategy
- ✓Thought leadership + ghostwriting
- ✓Monthly plan + metrics review
$8,000/month
or $80,000/year · 2 months free
/ A NOTE FROM DREW
Simple is the
hard part.
Anyone can add complexity. The real work is cutting through it until only what matters is left. Bring me the knot. We'll find the thread.
More about me →Whatever you're explaining is probably simpler than it looks.