/ HOMEPAGE TEARDOWNS FOR TECHNICAL FOUNDERS
Make the complex
simple.
I roast confusing homepages for technical founders — $500, 48 hours, a line-by-line teardown plus a rewritten hero you can ship same day.
THE REGISTER
“CEO spills the tea about massive token farming campaigns”
/ SELECTED CLIENTS
/ THE $500 TEARDOWN
Your homepage
made me cry.
Not in a good way. I read it three times and I still can't tell what you do, who it's for, or why I should care — and I'm the guy who explains hard things for a living. Here's the deal: send me your URL. Within 48 hours, you get a brutally honest, line-by-line teardown of your messaging — what's confusing, where visitors bounce, the jargon that's quietly killing you — plus a rewritten hero section you can ship the same day.
- Line-by-line teardown of your homepage (or launch page / pitch deck)
- The 3 messaging mistakes costing you customers
- A rewritten hero + subhead, ready to paste
- Delivered in 48 hours
$500, one time. If it doesn't make you wince at least once, you don't pay.
Roast me ↘/ HOW IT WORKS
I tear it apart in 48 hours
You ship the rewrite
/ ONGOING
Loved the roast?
Here's ongoing.
Here's what ongoing looks like once the teardown lands.
Clear scope. No guesswork.
The Narrative Foundation
For teams whose product is harder to explain than it should be
Turn technical complexity into a clear, defensible company story that customers, investors, and media can repeat.
- ✓Leadership interviews + audit
- ✓Positioning + message house
- ✓90-day visibility roadmap
$2,500/month
or $25,000/year · 2 months free
MOST POPULAR
The Market Moment
For launches, announcements, raises, and category moves
Make an important moment land as a meaningful story — not another announcement lost in the feed.
- ✓Launch narrative + why now
- ✓Founder talking points + Q&A
- ✓Media, social, and stakeholder plan
$5,000/month
or $50,000/year · 2 months free
Fractional Head of Narrative
For companies ready for senior communications leadership
An ongoing strategic partner keeping product, marketing, partnerships, and executive visibility coherent.
- ✓Weekly leadership strategy
- ✓Thought leadership + ghostwriting
- ✓Monthly plan + metrics review
$8,000/month
or $80,000/year · 2 months free
/ A NOTE FROM DREW
Simple is the
hard part.
Anyone can add complexity; the real work is cutting through it until only what matters is left. Bring me the knot and we'll find the thread.
More about me →Whatever you're explaining is probably simpler than it looks.